In addition to the best website award, Dorman also received the Receiver’s Choice awards from both Advance and O’Reilly.
By aftermarketNews Staff on June 6, 2022
Dorman Products, Inc. won three awards for its best-in-class website and product content at the recent Automotive Content Professionals Network (ACPN) Knowledge Exchange Conference, recognizing the company for delivering significant value to its partners and a great experience to its customers.
Dorman won top honors in the web, where users can easily search Dorman’s extensive catalog of products and find rich, detailed data and content to select the product they need, the company says.
Dorman adds the site offers multiple search methods, including by vehicle application, keyword, interchange number, VIN and visual drilldown. Product description pages are filled with robust attributes, high-quality photography and videos, explanatory graphics, 360-degree images, helpful descriptions and related parts. Dorman also recently launched a unique real-time inventory “Where To Buy” tool that allows users to search in their vicinity for stores that have their desired product in stock so they can find it and buy it without the hassle of having to call around to multiple locations.
Post time: Jun-23-2022