VP of Marketing Larisa Walega e hlahile lethathamong la li-CMO tse 50 tse fetolang papali.
Ka aftermarketNews Basebetsi ka la 16 Pulungoana 2022
Ziebart International Corp. e sa tsoa phatlalatsa hore Larisa Walega, motlatsi oa mopresidente oa papatso, o hlahile ho Entrepreneur's 50 Franchise CMOs Who Changing the Game.
Ntle le moo, k'hamphani ea lits'ebeletso tsa ponahalo ea likoloi le lits'ebeletso tsa ts'ireletso e phatlalalitse sebaka sa eona ho Entrepreneur's 2022 Top 150 Franchises for Veterans, e thathamisitsoeng e le palo ea 18 ho mefuta e 150.
Ho keteka liofisiri tse phahameng tsa thekiso ea selemo, Mohoebi o ile a khetha lethathamo la banna le basali ba nang le tšusumetso e kholo indastering ea franchising ba emelang karolo ea bohlokoahali ea CMO. Lenane le bonts'a batsamaisi ba matla ba ho bapatsa ka har'a likhamphani tsa franchise ba thusitseng hore lihlahisoa tsa bona li hole haholo.
Kaha o sebelitse Ziebart ka lilemo tse fetang 13, Walega o 'nile a ameha ka lehlakoreng la papatso ea khoebo. Ho qala joalo ka molaoli oa papatso le lipapatso tsa mabenkele a lehae, o ile a sebetsa ho fihlela e le VP ea papatso. E 'ngoe ea lifilosofi tsa hae tsa mantlha ha a atamela ho bapatsa bakeng sa Ziebart ke ho ba le mohopolo o shebaneng le bareki.
"Ho bohlokoa ho utloisisa bareki ba rona ka nnete, le ho ba lentsoe la bona tafoleng ea boetapele," ho boletse Walega. "Ho utloisisa litlhoko tsa sehlopha se seng le se seng ho pholletsa le mekhoa eohle ea khoebo ho bohlokoa ho khona ho hlahisa litholoana tse nang le phello ea 'nete."
Khampani e re e hlokomela hore na ho hlokahala eng ho feta lebitso. Ba motlotlo ka ho ba monyetla o amohelehang bakeng sa mang kapa mang ea batlang ho fapanyetsana mesebetsi ea bona ea khoebo. Khamphani e re e fumane litumellano tsena ka lifilosofi tsa eona tse mabapi le sechaba, tjantjello ea batho, le boikemisetso ba ho feta tebello.
"Ha ho letho le bohlokoa ho rona ho feta tšusumetso eo re nang le eona eseng ho bareki feela, empa barekisi ba rona le libaka tsa bona," ho boletse Thomas A. Wolfe, mopresidente le CEO oa Ziebart International Corporation. "Matšeliso le botsitso li bohlokoa ha ho tluoa tabeng ea ho aha mokhoa oa khoebo o atlehileng, 'me karolo e' ngoe le e 'ngoe e sebetsang ka hare e hloka ho ikutloa e tšehelitsoe le ho ananeloa. Ho Ziebart rea utloisisa hore ha re khoebong ea likoloi feela, empa hape re khoebong ea batho."
Selemong sena, lik'hamphani tse ka bang 500 li entse kopo ea ho nkuoa bakeng sa boemo ba selemo le selemo ba bo-rakhoebo ba li-franchise tse holimo bakeng sa li-veterans. Ho tseba hore na ke ba 150 ba phahameng ka ho fetisisa ba selemo sena ho tsoa letamong leo, bahlophisi ba ile ba lekola litsamaiso tsa bona ho ipapisitsoe le lintlha tse 'maloa, ho kenyeletsoa le likhothatso tseo ba li fang bahlabani (joalo ka ho tlosa tefiso ea franchise), ke likarolo tse kae tsa bona tseo e leng tsa bahlabani hajoale, hore na ba fana ka limpho tsa franchise kapa litlholisano bakeng sa bahlabani, le tse ling. Bahlophisi ba boetse ba nahanne ka lintlha tsa 2022 Franchise 500 tsa k'hamphani e 'ngoe le e 'ngoe, ho ipapisitsoe le tlhahlobo ea lintlha tse 150-plus libakeng tsa litšenyehelo le litefiso, boholo le kholo, tšehetso ea barekisi, matla a brand, matla a lichelete le botsitso.
Nako ea poso: Nov-22-2022