U-Ziebart Uklonyeliswe Ngokuhlonishwa okungu-2 nguMagazini Wosomabhizinisi

I-VP Yezokumaketha u-Larisa Walega ufakwe ohlwini lwama-CMO angama-50 ashintsha igeyimu.
Ngabasebenzi be-aftermarketNews ngoNovemba 16, 2022

I-Ziebart International Corp. isanda kumemezela ukuthi u-Larisa Walega, iphini likamongameli wezokumaketha, ufakwe ku-Entrepreneur's 50 Franchise CMOs Who Are Changing the Game.
Ngaphezu kwalokho, inkampani yezinsizakalo zokubukeka kwezimoto kanye nezinsizakalo zokuvikela imemezele indawo yayo kuma-Enterpreneur's Top 150 Franchises for Veterans ka-2022, asohlwini lwemikhiqizo engu-18 kweziyi-150.
Ukuze kugujwe izikhulu eziphezulu zokuthengisa zonyaka, Usomabhizinisi ukhethe uhlu lwamadoda nabesifazane abanethonya embonini ye-franchising abamele indima ebaluleke kakhulu ye-CMO. Uhlu lubonisa abaphathi bezentengiso abaqine kakhulu ngaphakathi kwezinkampani zama-franchise ezisize imikhiqizo yazo ukuthi ithuthuke kakhulu.
Ngemva kokusebenza e-Ziebart iminyaka engaphezu kwe-13, u-Walega ubelokhu ebambe iqhaza ohlangothini lwezentengiso lwebhizinisi. Ukuqala njengomphathi wokukhangisa nokukhangisa kwesitolo sendawo, usebenze ngendlela yakhe ukuze abe yi-VP yezokukhangisa. Enye yamafilosofi akhe amakhulu lapho esondela kwezokumaketha u-Ziebart ukuba nengqondo egxile kumakhasimende.

“Kubalulekile ukuqonda amakhasimende ethu ngokweqiniso, futhi sibe yizwi lawo etafuleni lobuholi,” kusho uWalega. “Ukuqonda izidingo zeqembu ngalinye kuzo zonke izindlela zebhizinisi kubalulekile ukuze ukwazi ukushayela imiphumela enomthelela wangempela.”

Inkampani ithi iyabona ukuthi yini edingekayo ukuze ube ngaphezu komkhiqizo. Bayaziqhenya ngokuba yithuba lokwamukela wonke umuntu ofuna ukuhlukanisa iphothifoliyo yebhizinisi labo. Le nkampani ithi isizuze lokhu kuhlonishwa ngamafilosofi ayo agxile emphakathini, intshisekelo ngabantu, nokuzimisela ukwedlula ebilindelwe.

“Ayikho into ebaluleke ukwedlula umthelela esinawo hhayi kumakhasimende kuphela, kodwa abanikazi bamasheya kanye nezindawo zabo,” kusho uThomas A. Wolfe, umongameli kanye ne-CEO yeZiebart International Corporation. “Ukunethezeka nokuzinza kubalulekile uma kukhulunywa ngokwakha imodeli yebhizinisi eliphumelelayo, futhi yonke into esebenzayo ngaphakathi idinga ukuzizwa isekelwe futhi yamukelwa. KwaZiebart siyaqonda ukuthi asikho nje ebhizinisini lezimoto, futhi sisebhizinisini labantu.”

Kulo nyaka, izinkampani ezicishe zibe ngu-500 zifake izicelo zokuthi zicatshangelwe isikhundla saminyaka yonke sika-Enterpreneur sama-franchise aphezulu komakadebona. Ukuze kutholakale abangu-150 abahamba phambili kulo nyaka kuleyo pool, abahleli bahlole amasistimu abo ngokusekelwe ezicini eziningana, okuhlanganisa izikhuthazo abazinikeza omakadebona (njengokuhoxisa imali ye-franchise), mangaki amayunithi abo aphethwe omakadebona njengamanje, noma ngabe banikeza noma iyiphi ama-franchise aphiwayo noma imiqhudelwano yomakadebona, nokuningi. Abahleli baphinde bacubungula isikolo senkampani ngayinye sango-2022 se-Franchise 500, okusekelwe ekuhlaziyweni kwamaphoyinti edatha angu-150-plus ezindaweni zezindleko nezindleko, usayizi nokukhula, ukusekelwa kwabahwebi, amandla omkhiqizo, namandla ezezimali nokuzinza.